Adam Hanft, a globally recognized marketing and branding expert, is the founder and CEO of Hanft Projects, a specialized brand strategy firm. He holds a board position at Scotts Miracle-Gro, a leading company in consumer lawn and garden products, where he significantly contributes to their market strategies, including the “Connected Yard” and IoT initiatives. Adam has advised renowned corporations from McKinsey to Microsoft, and numerous early-stage companies across various markets. His leadership was instrumental in the transformation of Match.com’s marketing and creative strategies. In addition, Adam is a prolific writer on business, culture, and politics for platforms like Huffington Post, Fast Company, and Mashable, and has made appearances on media platforms ranging from the Today Show to the Daily Show.