As a leading expert on live entertainment marketing and sponsorship, Russell Wallach oversees all media, digital, and marketing partnerships for Live Nation Entertainment. His team, comprising 150 professionals, crafts high-impact marketing partnerships across Live Nation’s vast network to reach its 52 million fans. He’s associated with award-winning campaigns for major global brands like Anheuser-Busch, Citi, Coca-Cola, among others.
Under Wallach’s leadership, Live Nation’s marketing efforts were modernized with the utilization of social media, data, and digital advertising, including a revamp of LiveNation.com in 2012. His influence in the industry has earned him spots on Billboard’s Power 100 and Fast Company’s Most Creative People in Business.
Before his current role, Wallach was instrumental in orchestrating large-scale sponsorship deals across entertainment and sports for companies like Clear Channel Entertainment, SFX Entertainment, and ProServ. His work has been recognized in renowned publications like Advertising Age and Forbes. Wallach holds a BSc degree in Sports Management from the University of Massachusetts in Amherst.